The biggest constant is change!

Change happens, whether we like it or not. Are you still doing things the same way you were 5 years ago? For that matter the same as 2 years ago or even last year?

If you are, how is that working for you?

Our businesses are affected by the changes occurring around us. Do you embrace these changes or are you reluctantly dragged along? If you are having trouble coming to terms with change, chances are your mindset could do with a tune up. If you are being dragged along by change, rather than embracing and driving the change you want, there is a very good chance your business may be having trouble keeping up with the competition, let alone getting ahead of them.

Help is available. There are strategies you can put in place to help you not only cope with change,  but to enable you to bring about the changes that can make your business and your life thrive.

There a series of steps you can implement.

We can all use someone who can look from the outside in, and to sometimes keep us accountable.  I would love to sit down and have a coffee, or chai latte with you and talk about your possibilities.

Feel free to give me a call and discuss this further.

Rolf Fuchs is a Success Coach at Fox Coaching and a Director  at Campbelltown Chamber of Commerce. He can be contacted  at This email address is being protected from spambots. You need JavaScript enabled to view it. or on 0404 840 506.  or on 0404 840 506.

Database Management - How to build, grow and maintain one of your most valuable business assets!

When you know who your customers are, what they buy, how often they buy and the average value of each purchase, you can then spend your promotional dollars “preaching to the converted”, rather than battling with your competitors for new business. Just follow these basic rules:

  • If you do not have a database to begin with, then purchase one of the many available from your local computer store. Just make sure it is flexible enough to do everything that you will want it to do
  • The basic starting information to include in any database is the following:
    -1. Your customer’s name, address, phone number, fax number and e-mail address
    -2. If the customer is a business, what are the names  of the main contacts and/or decision makers
    -3. A customer rating process, whereby you can rate  them in terms of their importance to your business (perhaps as simple as “A”, “B”, & “C” customers)
    -4. Where did the customer originate from – advertising, referrals, promotions etc.
    -5. Length of time that they have been a customer
    -6. Credit Terms (if applicable)
  • Ensure you can sort through the database by all the different criteria such as customer names, ages, marital status, purchasing preferences, frequency and volume of spending, birthdays, special interests, referred by, etc
  • If you run a mainly cash transaction business and are having difficulty gathering the above information, then run a competition or promotion with a written coupon for entry that asks questions that elicit the necessary responses
  • Run subsequent promotions to obtain more personalised information such as birthdays, personal interests or hobbies and more general information about family and other areas of interest
  • At the same time, ensure that your point of sale software records individual customer purchase history on the database. If this is not possible, at least issue barcoded customer cards that can be swiped at point of sale, to enable you to keep such records.
  • Once you have the necessary records of customer purchasing habits, you can then direct specific targeted promotions to your existing customers, as opposed to trying to convert new customers.
  • An accurate, up to date and well maintained database will enhance the value and saleability of your business.

Geoff Ellis
Profit Advantage Group
6 King Street Campbelltown NSW 2560 • Po Box 69 Macarthur Square NSW 2560   Phone: (02) 4625 9534 • Fax: (02) 4625 9544  www.profitadvantage.com.au